SHUT UP AND SHOW ME
TIME TO READ: 4 minutes
It’s always a good idea to look at actions over words. The gap between the two is often as wide as the Atlantic Ocean. It’s easy to say we want a lot, but much harder to actually do something about it.
It takes zero effort for me to yap about how I want to grow PRYMAL into a national brand. “Wow, imagine five gyms in five locations over the country. I’d be able to travel, meet interesting people, make a ton of cash all while making a deep impact in the industry, doing what I absolutely love and spreading what I think to be the best damn training program.” I can bask in the fantasy. The dream. How cooool. Imagine.
But saying things doesn’t make them true.
The problem lies in that it’s easy to ignore what comes along with those high sights. You know, the actual work. Am I okay with waking up at 5:30 AM for at least the next five years? Do I have the stomach for the blows and headaches when building a brand? Can I indefinitely give up Friday nights to work early Saturday mornings? Can I write this blog on a sunny Sunday afternoon (like I’m currently doing) to build the brand?
These are the realities. It’s real fun to talk about all the great things I want, but obtaining them is often anything but.
Work is work. And the reason so few are successful is because so many just aren’t willing to do it day in and day out. More often than not people—my own clients even—will tell me their great goals that don’t add up on paper when examining their actions.
Talk is cheap.
Studies show we feel good enough merely announcing our goals and aspirations to our friends and family that we don’t feel a need to do anything about it after. This phenomenon is more apparent in today’s social media driven culture. It’s just so easy to click a few buttons, post, and get some validation for our quick new gym outfit (#committed) or check in those first weeks at a gym, that we don’t follow through. After a few weeks, we’re onto the next thing because we “got too busy”, or “bored”, or, my personal favorite, “couldn’t find the time.”
Failure is our default, as we become seduced by the comforts afforded to us by modern life. Because we’re literally alive, and life is pretty good with some food, shelter, sex, and cash, our brain doesn’t feel that pressure to go out and get after it. The average person is overweight, eats garbage food, spends a lot of time working at a job they dislike, engages in a lot of TV, maybe drinks on the weekends, and then goes to sleep. Is he getting closer to any of the goals he told his Facebook friends about? Probably not. Interestingly enough, what goals is he moving toward? I would say comfort. Not hammock on a beach with a corona comfort. But the comfort of not thinking or exerting oneself. The comfort of mediocrity. The comfort of not that bad, but also not that good.
Now to be clear, I’m by no means saying my different goals are better than anyone else’s. This is merely an introduction, a way to look inside and have a conversation with yourself, deciding objectively if you’re truly on track with what you say you want.
If someone followed you around for a day, would they be able to guess what your goals are?
Look at your actions—what you’re actually doing—and it will show the world your priorities. Constantly monitor them and make sure you’re telling the truth with what you want.